- Thu Nov 09, 2017 6:42 pm
#71986
I just don’t understand the RE business model.
They have set up an expensive UK R&D facility and I’m sure the mechanical design is good.
But then they target India as the primary market, and produce a gutless version to suit. Do the Indians have such a large café racer tradition or culture to be able to support this? I think not, and even assuming they did, then the 535 Continental GT was available anyway and was never a volume seller in that market. In India basic cheap transport is where the real demand continues to be, so I think RE are getting a bit schizophrenic over their direction of travel. Mass volume transport versus niche products does not have to be mutually exclusive, but factory practices for the former are not acceptable for the latter.
In India the 650 is competitively priced compared to the 535 Continental at 2million lakh. But incredibly they are also trumpeting the 650 as a Bonneville competitor and that may be their lttle joke. The only reason it can compete with the Bonneville (which has had a shed load of development) is because of the price – Indian market anti-competitive tariffs add nearly 5 million lakh to the price of a Bonneville making it an incredible 7 million in total.
The quality of the product from Chennai needs addressing urgently if RE want to be taken seriously. Unless they do something to improve it I for one will never be interested in their new products. Perhaps removal of the anti-competition tariffs would force them to up their game.
I know this may appear negative, but I really would like RE to succeed for all sorts pf reasons. I would buy a quirky retro style product if I was sure it would not explode at the first opportunity (Norton Navigator anybody?) But the quality/reliabilty question constantly rears its ugly head in my mind.
Stands back and waits to be shot down.
2 x 250cc RE Continental GT