Forum

[rustygman]

Looks like a poor translation of brand identity waffle. However the new logo is a beautiful bit of type as is the latest triumph update. Nothing wrong with updating type and logos. Pick up a newspaper or magazine from say the 50's or watch tv credits from the 70's or 80's and see outdated it looks. Its not just enfield engines that have to keep up to date (ish).

[Exile]

Apropos Triumph. Their logo has changed many times. Here's a pictorial history:


Triumph logos

[Norm]

I always wondered why, when I am looking for Triumphs, I get all this girly stuff, in fact just the other da,y my missus got all shirty when she noticed I was flicking through all those bras and things with something like "this is where you get your kicks now is it"

[Leon Novello]

In plain language, it`s called GOBBLEDYGOOK.

[Beezabryan]

It's a load of ballcocks Leon

[Martin]

Hope I've not missed a step here, but aside
from the PR hypergamy horsesheet, is the
logo Exile kindly downloaded what everybody
is having potential stroke about? Jeez, even
viewed at 12' from the computer screen, it
is not only legible, but also a recognizable
Enfield logo.